Quote:
Originally Posted by ilirg
I dunno, I guess it's cool if you are into that kind of thing. But I just can't get excited about an ugly hatchback and IMO they are all ugly. I can't imagine the market for these things being very big.
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No doubt, they're niche vehicles. But it's a nice market, because of the high ATP's, and it's a market has shown some real growth.
The WRX and Sti's sold 25,429 units for the 2014 MY and they topped that number in 2015's MY. Lancer Evo sells in similar numbers.
With Evo exiting the market Ford can conquest a ton of those Evo buyers, as I doubt they would go for the Subaru. Adding another 1500-2500 sales per month at $36k+ can't be a bad thing.