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Tough to die when it never really was. This was always rumor of hope and faith than GM going back to the day when they could invest money to compete with itself.
Any Alpha coupe in the Buick showroom steals sales from Camaro. Any Alpha based sedan steals sales from Cadillac.
GM is still in a VERY tough spot with 3 brands to feed.
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"Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley
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