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Sure people will work on it regardless, because there are just some really cool nerds out there. However, consumers won't care until they're forced to. When California mandated electric cars years ago no one bought any because gas was so darn cheap. They existed, sure, but no one cared. Think they care now? Yup. The difference between media tech and energy tech is that people could immediately perceive the visual/audio advantages of CDs and DVDs, while they can't immediate perceive the advantages of hydrogen/ethanol/electricity/whatever besides the price and environmental issues. How many of you cared about alternative fuels even 3 years ago? Anyone? Anyone? Bueller? Ha of course not! everyone was buying huge SUVs they didn't need 3 years ago. People are passionate about media and computer tech, hence why they will camp out overnight to buy the newest iCrap. There are a few people who get excited about energy alternatives on their own merits, but the average person sees energy as the cost of going from A to B, and therefore look on it as strictly economic. If the price of gas is high, they'll embrace alternatives. If the price of gas is low they will openly mock alternatives. History so clearly proves this I just don't understand why I have to keep arguing this.
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