Quote:
Originally Posted by DGthe3
Difference is, even though the premium branded trucks might rob Chevy of a few sales they are also more profitable so overall its a net gain for the company. Well that and the fact that GM has no problems moving tens (or hundreds) of thousands of those trucks & SUVs.
Each Cadillac sale that Buick steals means less profit for GM. They need to keep those brands as separate as possible. A Buick sport sedan works against that goal. About as close as they could get away with would be a new large 'personal luxury coupe', like a Riviera.
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The pricing would have to be where you don't cross shop them. For instance no one is going to cross shop a 2.0t Camaro and ATS 2.0t coupe or Tahoe and Escalade. Tahoe's and Camaro's arent taking away Cadillac sales because the Cadillac is out of the budget in the first place. Same would have to be true for a alpha RWD Regal. Also, GM trucks aren't the only rebadged vehicles GM currently makes and many other mfg's do the same thing. The key to making them all sell well is available options and pricing targeting specific groups.