Quote:
Originally Posted by sherob
GMC Sierra vs Chevy Silverado? GMC Yukon/XL vs Chevy Tahoe/Suburban vs Caddy Escalade/ESV?
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Difference is, even though the premium branded trucks might rob Chevy of a few sales they are also more profitable so overall its a net gain for the company. Well that and the fact that GM has no problems moving tens (or hundreds) of thousands of those trucks & SUVs.
Each Cadillac sale that Buick steals means less profit for GM. They need to keep those brands as separate as possible. A Buick sport sedan works against that goal. About as close as they could get away with would be a new large 'personal luxury coupe', like a Riviera.