Quote:
Originally Posted by The_Blur
They're going up against well-established support for domestic truck brands. American truck loyalists will always stick to the Big 3. Those who don't really want a truck tend to buy smaller cars when gas is high, so this is a terrible time to expand a truck company.
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A year ago I would have agreed with you.. Look at what I drive
Funny thing is the 4 cylinder 2-wheel drive Toyota and Nissan (25 & 28 mpg) trucks from the mid to late 90s used prices have been going up. While the F150 is shrinking in sales, and my local dealer can sell GMC/Chevy work trucks but up scale trucks are sitting for months.
A truck that gets the kind of MPG a Corolla or Cobalt gets might sell quite well.