Quote:
Originally Posted by DGthe3
Like most things, it depends on how you define better.
Is it better for a luxury brand to be popular, or exclusive? Is it better for the company to achieve profits through high volume & low margins, or low volume & high margins?
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It's better for it to sell cars. BMW and Mercedes have no problem selling their cars at the price the charge. Cadillac just can't expect people to buy their car over the others without the reputation to back it up.
No matter how you look at it, having months worth of surplus cars sitting around isn't good. Especially when your sales are dropping year over year.