[Q'smuscle]

Originally Posted by MEDISIN

Yes Chevrolet can sell cars over $83k but the average transaction price for Chevrolet and Cadillac are very different. $83k to the average Cadillac shopper isn't quite the sticker shock it is to the average Chevrolet shopper.


I agree.


I suspect a future ZR1 will set you back nearly twice this sum!

True!

Cars are simply getting more expensive with the ATP around $32k now. Considering the average household income is $50k, I suspect many are buying a lot more car than they can afford.


True! But didn't Cadillac already go through needing to discount the cars by giving 5k off and stuff because they raised the price so much from the previous?

We've been abiding by the 10% rule for the past 3-4 purchases - never spend more than 10% of your annual income on a car purchase. This is tough as an enthusiast but we're in our 30's with a goal of retiring at 55!



The vast majority of cars sell for less than their MSRP. As with the V2, I suspect an easy $10k off after incentives and rebates. So mid-low 70's for this monster is only $15k more than the outgoing V2. Still a bargain.



Even the brands with the most brand loyalty like Ford and Toyota only capture 50-60% repeat buyers, which means the other 50% or so are conquest sales. I was shopping the M5 and E63 when I test drove the V2. Didn't know a domestic car could drive and handle like that! Truth is I was prepared to pay much more for a V than what the dealer was asking.

To your point these performance (halo) versions make up very small - almost insignificant percentage of sales. In many cases they are loss leaders for the brand. Cadillac needs ATS and SRX sales far more than CTS-V sales.

ATS is a beauty!