Quote:
Originally Posted by Q'smuscle
What's wrong with a Chevy ? Chevy can sell cars that's over 83k. Just look at the ZR1 .  And there are many who prefer a Chevy over a Cadi like me. |
Yes Chevrolet can sell cars over $83k but the
average transaction price for Chevrolet and Cadillac are very different. $83k to the average Cadillac shopper isn't quite the sticker shock it is to the average Chevrolet shopper.
Quote:
Originally Posted by Bizaro
count me in....ZR1  |
I suspect a future ZR1 will set you back nearly twice this sum!
Quote:
Originally Posted by dmaxwellh
84k is entry level Porsche 911 range! I love cars at all levels, but some of these prices are truly insane! I make a very good living but would never consider spending that much money on an automobile anymore. I was stunned when I walked through the Chevrolet dealership last week and discovered that the Tahoe now routinely lists in the 60's. People are either making a lot more $ than I think or getting themselves into too much debt for a rapidly depreciating asset. I'm comfortable with spending 30-40k for my cars, but much more than that is difficult for me to justify given today's quality choices. Now, that said, I have come to this conclusion after some pretty expensive purchases in the past... ('03 Corvette convertible 57k, '09 911 83k, '13 GT500 62k, and now my '15 ZL1 which fortunately for me was only 46k). Expensive lesson to learn, but I love my Sierra SLE and my wife's Enclave, both with cloth seats and costing about 36k each! God bless America.
|
Cars are simply getting more expensive with the ATP around $32k now. Considering the average household income is $50k, I suspect many are buying a lot more car than they can afford.
We've been abiding by the 10% rule for the past 3-4 purchases - never spend more than 10% of your annual income on a car purchase. This is tough as an enthusiast but we're in our 30's with a goal of retiring at 55!
Quote:
Originally Posted by rayhawk
The pricing is appropriate for the segment. But that doesn't change the reality that these will likely not sell well at that price.
|
The vast majority of cars sell for less than their MSRP. As with the V2, I suspect an easy $10k off after incentives and rebates. So mid-low 70's for this monster is only $15k more than the outgoing V2. Still a bargain.
Quote:
Originally Posted by rayhawk
They have a customer base from the last two generations of CTS-V, and even though it is a popular car, my feeling is that very few of them will find the price on the new one to be reasonable enough to buy another one. I'm not sure what all the sales numbers look like for the other comparable models but IMO Cadillac will move to the bottom of that list with this new car. Just too big of a leap too quickly.
|
Even the brands with the most brand loyalty like Ford and Toyota only capture 50-60% repeat buyers, which means the other 50% or so are conquest sales. I was shopping the M5 and E63 when I test drove the V2. Didn't know a domestic car could drive and handle like that! Truth is I was prepared to pay much more for a V than what the dealer was asking.
To your point these performance (halo) versions make up very small - almost insignificant percentage of sales. In many cases they are loss leaders for the brand. Cadillac needs ATS and SRX sales far more than CTS-V sales.