Quote:
Originally Posted by Bhobbs
My point was that isn't a good comparison. The M4 is not running around on a stick axle and not enough tire. The M3/4 is the gold standard when it comes to these cars. You don't win by just barely being better. Very few people are going to stop buying the M3/4 because the ATS-V is as good.
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Some people will continue to buy the M4 whether or not there's something else as good or better. Cadillac can't win over those people.
But...if it can be as good, or even just a hair better...and undercut the price - that makes a statement. And with a statement, plus some time, Cadillac wins over some curious buyers.