[King T]

Originally Posted by DRKS1D3

So they were only meant to sell 2000 units/year? Seems quite silly and absurd from a business standpoint.

As absurd as it sounds, it is true that the number is within projected sales

Speaking with Automotive, Chevrolet’s marking executive for its performance cars, John Fitzpatrick, said that introducing more powerful versions of the SS in the U.S. was possible, though it will depend on initial sales of the car. He explained that Chevy is only targeting 2,000 to 3,000 sales per year, the amount the more affordable Pontiac G8, also based on the SS’ Holden Commodore donor, sold before Pontiac’s demise, which meant variations of the new SS were limited to keep the project profitable.

Should sales of the SS exceed those targets, then Chevy might look at introducing more versions of the car, including manual-equipped versions, Fitzpatrick said.

Chevy did a better job expecting low sales compared to Chrysler who thought they were going to make 2,000 Vipers a year (something which the Viper has only done one year in its whole history)

The original goal was to limit production to 2,000 a year, but as of now they've only sold 426 in the United States and dealers are sitting on 565 unsold models. SRT brand boss Ralph Gilles said he is now aware that the aforementioned number proved overly optimistic.

2013-591
2014-760