Quote:
Originally Posted by shaffe
Now it might not be BMW doing it in ads, but the dealers certainly are offering discounts
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That's the point. The manufacturer NEEDS to substantiate the sticker, but "dealer may sell for less". In this arena, the emphasis is generally on leasing, but there are those looking for a "long deal" too. Finance rates as low as 0% AND/OR cash incentives do exist, but that sort of promo is best handled at the dealer level.
BTW, there's a large difference between a Manufacturer's Cash Back, and a Dealer Discount, in deed as well as perception.
GM has had a lengthy history of packing the MSRP with built-in monies for planned incentives. That sort of situation, when coming from the manufacturer, degrades the validity of the MSRP and contributes to lower ALG percentages, which makes the vehicle look like a riskier deal. NOT what a world-class product should be trying to propagate, imvho.
You run risks when selling Caddies the same way you sell Chevs.