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Old 09-23-2014, 09:42 PM   #1
DrkPhx


 
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Drives: 2013 Triple Black ZL1 / 2006 TB SS
Join Date: Feb 2011
Location: MN
Posts: 2,250
Cadillac will move to NYC as a separate brand

Interesting move on GM's part. I wonder if they would ever make the Corvette it's own separate brand?

http://blog.caranddriver.com/new-yor...business-unit/

Quote:
Cadillac announced today that it will be spun out of the traditional General Motors organization as its own distinct business unit and that the decision will accompany a move of the brand’s headquarters next year from the Renaissance Center in Detroit to New York City.
The move was made, according to a GM statement, to establish Cadillac as “more than a division” and to provide it “more freedom to cultivate the brand in pursuit of further global growth.” That growth will be chased under the guidance of new president Johan de Nysschen—ex of Audi and Infiniti—who joined the brand last month.
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