In case you needed just ONE more reason to rush right down to the Dodge dealer, here it is!
Oh wait...
5 Car Brands That Customers Don't Buy Twice
#2. Chrysler: 22.72% repeat customers
Like Dodge, Chrysler sales
are strong, but it has even fewer repeat buyers. Our hunch is that both Chrysler and Dodge are experiencing something of a brand crisis. To many shoppers, they're just too similar to feel distinct, leading to fuzzy identities for both. (Remember: Chrysler was the only U.S. automaker to add brands to its family during the Great Recession. Ford and GM both scaled back, letting their strongest brands shine.) Also, there's not a great deal of variety in the Chrysler lineup. Together, that vague brand identity and lack of product variation make it much easier for competitors to lure Chrysler owners into their showrooms.
I'll bet the Hellcats move them right up to 23%!