Quote:
Originally Posted by Hylton
They are....
When trying to re-establish yourself, you need to convey obvious value. While I do not for a second believe that Cadillac's aren't worth their ARP's (except Escalade and ELR), it's going to take a decade of consistent quality and value to convince some people to walk into a Cadillac dealership, let alone buy one.
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Cadillac's been doing that for too long. 2nd gen CTS was a perfect example of this, being a tweener it either gave you either a bigger car for 3-series money or a smaller but cheaper car compared to a 5-series.
Now that ATS is in place there is absolutely no reason for CTS not to take on 5-series and E-class at their price points.