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Old 04-14-2014, 09:58 AM   #169
shaffe


 
Drives: 21 Bronco
Join Date: Jun 2012
Location: Carol Stream
Posts: 6,045
Quote:
Originally Posted by LOWDOWN View Post
I missed the Dearborn Dispatch with the announcement of a Trinity-powered F-Series.

When was the Lightning re-launched?

Thought so...

As to your assertion that V8 truck buyers aren't concerned about FE, that is simply NOT true. Short of all-out racing (something almost no one buys a new truck for), FE is on the minds of anyone NOT a trust fund baby. Maybe not their paramount deciding factor, but it IS a consideration. But it's OBVIOUSLY not high on V8 Ford (and EcoBoost) Truck buyers' minds, apparently... Just take a look at sales (and supply problems) Ram is facing with their new small diesel engines. And the others will be forced to follow. Even high-tech, superior Ford...
Yeah, the RAM had a surge in sales last month, even outsold the Silverado ( think it was only buy a few hundred if that). Say what you want about the ecoboost, but it has been very successful for Ford. All though it does kind of have quite a variance in real world MPG. Most of the people I know that have them are pleased and there are also those that are not happy with the MPG.

Pretty soon GM will need to offer something other than cylinder deactivation to lure some of those MPG minded buyers back.
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