Quote:
Originally Posted by DGthe3
Performance costs money, be it in parts or R&D. If you've got a limited budget for both, there isn't much you can do.
So they could charge more for the car, and therefore sell less (which would necessitate a higher price & so on) or spend less on bringing a new car to market (use carry-over parts, share components with other cars, skimp on R&D, etc). But that isn't really going to draw customers in either, because it results in a lesser car than what could be if it weren't on a shoestring budget. Other cars that sell a handful of units fall back on quarter million dollar pricetags. But you can't charge supercar prices for a Viper either. Its kinda a no-win situation for them.
What Chrysler needs to do is see what they can borrow from/share with Maserati & Ferrari on the next-gen Viper. And make sure it goes on sale at least a year away from the C8.
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Like I said I 100% agree with you, but it backs Chrysler into a corner. IMO they should come out with a budget Viper to compete with the Stingray. Only option I see that could substantially bring down costs. I can't see them sharing anything with Italians simply because Ferrari buyers wouldn't want a car that shares parts with the Viper. I can't see Sergio going for it either.