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I hope for Noodles and the other Hummer fans that it doesn't go under. Sure it is a symbol for inefficiency and excess, but just like our Camaro it appeals to many people with a certain taste who don't mind paying the extra costs. Hopefully GM can innovate their way to making Hummer viable, but I understand their constraints. If they can make it work, they can give Jeep a good run for their money (the H4 is amazing). If they sell it, my first instinct is to call Tata as the buyer, but they do have LR already...
The trucks...well I feel bad for all the workers who lost their jobs, but I have to agree with GM - the shift is structural. Even if gas prices go down, trucks aren't fashionable anymore, so all the people who really didn't need them will move on to something else. The good news for the people who still want one is you can get it for a steal.
The good news is GM's small car plans seem pretty darn promising. Investors seem to agree too - stock price was still up despite horrible sales numbers later in the day. All in all, except for the truck workers it was a good day in GM land.
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