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Dodge/SRT should position the next generation Viper much closer to the Challenger the same way the Vette is not that much more expensive than the Camaro. They would have many more sales if the Viper was at a $60-70K price point rather than $120K. And it wouldn't really eat into Challenger sales because they are such different cars. And then maybe have a super-high-end version akin to the Z06.
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