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And did they trade in their imports for the Malibu and/or CTS?
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Indeed they did. Had one lady go from her highlander into a Malibu and hasn't looked back since...now looking into an Equinox.
And my friend's family who are still wary of GM after the transmission on their Suburban blew out on them twice are now very interested in an Equinox.
Perceptions are changing. Little by little, they're changing. Toyota, Honda, and Nissan are no longer the game changers in this industry, GM and Ford are.