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People won't buy it because it's lighter, they'll buy it because it'll gets better fuel economy without sacrificing performance. GM's trucks may have been lighter, but the fuel economy gains were negligible at best.
Fords managed to maintain their sales lead even with old models competing with the latest from GM, and this just raises the bar even higher. It looks like GM's a few steps behind and has some catching up to do. I don't think Ford will have any problems maintaining their sales lead in the near future with this strategy.
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