Quote:
Originally Posted by mikeyg36
I was not talking a sales success, I meant a success with the numbers that it put down and its reception with the automotive community.
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For a product like the ZR1, this is all the success it needs. It doesn't even have to be profitable as long as it isn't too costly to produce. Just existing is a seat at the table with the likes of Ferrari, Lamborghini, and other exotic brands. That kind of attention generates a discussion among enthusiasts as to the worthiness of lower Chevrolets in the same company. When you've got the same engines available in other platforms, namely the Camaro, it draws attention to those more attainable products as well. That's how you create a buzz. You don't get attention the Toyota way, but making mediocre family cars and failing to compete while leading your loyal customers into recall after recall. High end performance cars represent the most ambitious engineering and bring new ideas on performance and efficiency to market. The ZR1 should make a comeback, hopefully sooner than later.