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Regardless of what Jalopnik (most anti GM site on the internet) says, it is a legally binding "non disclosure agreement". When I have a supplier come in and talk about future products, they have to sign a non-disclosure agreement. When I go to a supplier and they show me some advanced tech, we sign a non-disclosure agreement.
The date for an embargo is there as a courtesy to allow magazines and publishers time to prepare their material for publication (which needs time) so that they can release on the same date as GM (or any OEM for that matter) and satisfy their readers.
What these less than integrity laden folks do is let the first person to violate it and then jump on and go, "hey I didn't do it".
Jalopniks comments are ridiculous.
I'm pretty sure they don't get invited to press events for that reason.
But once it's out there, I would agree, that it's a fine line between holding to your agreement and then simply pointing your readers to the guys that did actually leak the information.
Not sure I like how the front fender in front of the wheel well was done.
Pure awesomeness.
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"Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley
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