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Originally Posted by ssrs2lt
I wondered why even produce a GMC version? why not let Chevy cut it's teeth alone.. has Chevy n GMC always shared trucks?
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Yes they have pretty much always shared the same underpinnings between the two, with content & styling being the main differentiators between the two.
Quote:
Originally Posted by Angrybird 12
Yes, GMC has usually been a higher content truck. A little nicer materials and more standard and optional equipment. But basically the same truck.
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Quote:
Originally Posted by FenwickHockey65
Profit.
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On top of that, when doing market research GM found out that most buyers tend not not cross-shop GMC's & Chevrolets very much. Usually it ended up something like if Chevy was a persons #1 choice, they had GMC as their 3rd or 4th choice & vice versa. So if the GMC brand were dropped, GM would stand to lose the majority of those sales.