Chevrolet Corvette Stingray C7 Forum - View Single Post

Richardlord · 11-22-2013, 07:48 AM

As I have written in other threads, I got $1,000 below MSRP way back in July. The key is how highly you option your C7. The more options you order the more leverage you have to reason with a dealer. It goes like this - The dealer makes more profit on a highly optioned car sold to you below MSRP than if it sells a base C7 to someone at MSRP. The more options the more of a discount you can negotiate. Plus, given allocation and constraint issues, the dealer knows, and you can argue, that it will sell C7s well before your turn comes up.

As to when to order, as if later timing shall help you, my dealer told me it took 1 1/2 years before it had to appreciably discount the C6 when it first came out. The production figures for the first two years of the C6 confirms his assertion. He says given the demand for the C7, it shall be 2 years or longer before he shall have to discount the C7 below MSRP. He gave me the $1,000 below MSRP because he accepted my reasoning about his profit margin on my highly optioned C7 v selling a base C7 to someone else. Plus I am sure he knows he shall be selling C7s before Chevy gets around to building mine with the likelihood of delays given all my options where one or more of them shall bump up against constraint issues.

My advice to everyone looking to wait to order a C7 to get a discount below MSRP is that waiting likely shall not help you. This car shall continue to be in great demand for several years where supply v lowered demand shall not materialize for the foreseeable future. For one thing, the fact that Chevy is successfully going heavy for the international market lowering US supply shall work against you. I have already railed against GM for not putting US customers, who bailed out GM, first and foremost. Even a Middle Eastern county now touts having a C7 as part of its fire fighting force of all things. There are also folks waiting to order a 2015 figuring by then Chevy shall have worked out the first year bugs and like you hope, may be able to get a discount. Chevy already announced a price increase for the 2015.

So, don’t wait based on figuring you may be able to get a discount when demand wanes, as it shall not for the foreseeable future. Do, do you research as to MSRP v dealer invoice, figure out the dealer profit on your order v selling a base C7 at MSRP, and reason and negotiate with your dealer. Like me, you shall find some smart dealer that will accept your reasoning.

11-22-2013, 07:48 AM	#17
Richardlord Drives: Dodge Magnum RT Hemi AWD Join Date: Mar 2013 Location: Potomac River Home in Southern MD Posts: 283	As I have written in other threads, I got $1,000 below MSRP way back in July. The key is how highly you option your C7. The more options you order the more leverage you have to reason with a dealer. It goes like this - The dealer makes more profit on a highly optioned car sold to you below MSRP than if it sells a base C7 to someone at MSRP. The more options the more of a discount you can negotiate. Plus, given allocation and constraint issues, the dealer knows, and you can argue, that it will sell C7s well before your turn comes up. As to when to order, as if later timing shall help you, my dealer told me it took 1 1/2 years before it had to appreciably discount the C6 when it first came out. The production figures for the first two years of the C6 confirms his assertion. He says given the demand for the C7, it shall be 2 years or longer before he shall have to discount the C7 below MSRP. He gave me the $1,000 below MSRP because he accepted my reasoning about his profit margin on my highly optioned C7 v selling a base C7 to someone else. Plus I am sure he knows he shall be selling C7s before Chevy gets around to building mine with the likelihood of delays given all my options where one or more of them shall bump up against constraint issues. My advice to everyone looking to wait to order a C7 to get a discount below MSRP is that waiting likely shall not help you. This car shall continue to be in great demand for several years where supply v lowered demand shall not materialize for the foreseeable future. For one thing, the fact that Chevy is successfully going heavy for the international market lowering US supply shall work against you. I have already railed against GM for not putting US customers, who bailed out GM, first and foremost. Even a Middle Eastern county now touts having a C7 as part of its fire fighting force of all things. There are also folks waiting to order a 2015 figuring by then Chevy shall have worked out the first year bugs and like you hope, may be able to get a discount. Chevy already announced a price increase for the 2015. So, don’t wait based on figuring you may be able to get a discount when demand wanes, as it shall not for the foreseeable future. Do, do you research as to MSRP v dealer invoice, figure out the dealer profit on your order v selling a base C7 at MSRP, and reason and negotiate with your dealer. Like me, you shall find some smart dealer that will accept your reasoning.