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Originally Posted by Bhobbs
I still don't get this car. It seems like GM is using it as an excuse to not have a RWD, V8 sedan any more. They show it in that boring silver color, no manual trans option, stupid name, very little marketing (that I have seen) and very few options.
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It's basically just a Holden export program. The Australian auto industry isn't exactly in the best shape ever right now (Ford's pulling manufacturing out completely) so if GM can ship Holdens somewhere, they'll do it.
As for marketing, there's a reason it runs in NASCAR.
Options list is short because the car is already pretty well equipped. It's essentially an Impala SS price-wise, size-wise, and performance-wise.
In addition, I think GM simply wants to avoid another G8 fiasco with inventory roasting on dealer lots for months until incentives were slapped on the hood or Pontiac's shutdown was announced. Let's be honest, full size V8 RWD sedans don't exactly sell like hotcakes for any manufacturer. You could stick the LFX in the car which would bring in more volume, but then you'd have two V6-powered full size sedans in the lineup.
GM will sell every SS they build, but it will be a low-volume car. That was the intent from the start.
Also remember it's not the most fuel efficient thing in the world and GM has CAFE constantly lurking over its shoulder.