Quote:
Originally Posted by King T
'The reason is simple: marketing data says it’s the right thing to do. Surveys of potential customers show that the pair of laurels around the logo’s edges is turning car buyers off. “Outdated” and “obsolete” are words that popped up during feedback sessions. Two words that Cadillac has no desire to be associated with.'
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So according to the marketing department, laurels are outdated and obsolete but a f'ing HERALDRIC SHIELD isn't. Something tells me marketing wanted to chuck everything and start with an entirely new logo, but all they could get management to agree to get rid of was the laurels.
Good. Marketing's new logo probably would have been a swoosh-y "C" (bad, very bad) and we'd all have to pray some rebellious design guy made it vaguely look like Kate Upton's boobs (good, very good).