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Originally Posted by FenwickHockey65
It's MORE than competitive. Is it the flagship sedan Cadillac needs? No, but again, it's something to position at the top of the lineup until that vehicle is ready. There's no reason to give up 2500 sales/month over the course of 6-7 years.
A lot of you are suffering from this delusion that every Cadillac needs to be a rip-your-face-off CTS-V. That's not the case at all. The vast majority of Cadillacs (and EVERY luxury make) sold is typically a mid-level trim.
Here's the thing: When XTS debuted, EVERYONE was skeptical, saying it wasn't what Cadillac should be building. Fast forward to the first media drives and initial reviews, and everyone changed their opinions. Why? Because despite its FWD drivetrain, it ushered in new exterior and interior designs and technology that you now see on ATS and CTS. And when people actually got into the driver's seat, they found the FWD-based platform to be mostly a non-issue especially with GM's torque steer management innovations.
So is XTS a CTS-V? No. It's not an ATS either. But there are PLENTY of luxury customers out there who simply want a large, luxurious, and comfortable sedan, and XTS fits that bill well.
Plus, you're forgetting that with the demise of the Town Car, the livery market is now wide open, and Lincoln's attempt at using the MKT has mostly been laughed at by that industry.
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I don't expect a CTS-V, but I do expect a great driver's car. BMW, Audi, and MBs all make great drivers cars. The ATS and CTS fit that formula, but the XTS doesn't. Hell even the S class is a decent driver's car, and that's the MB luxury flagship.