[Scotsman]

Yesssssss!!!

Malibu Taking More Conquest Sales from Foreign Makes

It’s been well established that the 2008 Chevrolet Malibu has been a sales leader for General Motors, easily surpassing the popularity of the out-going model. Interestingly though, J.D. Power and Associates is reporting that a fair amount of import owners are opting for new Malibu’s as well. Nearly one-fifth, 19.8 percent, of all trade-ins for the new car were imports. That number is up significantly from 12.5 percent for the last generation car in 2007.

Malibu is claiming conquests from the Japanese brands at a 4.6 percent better rate than last year. The combined percentage of trade-ins from the likes of Honda, Toyota, and Nissan was up to 9.7 percent in the first quarter of the year.

Overall Power ranked the Malibu as number 17 among the top-selling 20 models for the first quarter of 2008, and the fifth- best-selling midsize conventional sedan.

Click through the jump to read the full break-down of the J.D. Power Malibu trade results.

Percentage of Trades for Chevrolet Malibu by Nameplate
Chevrolet 41.5% Chevrolet 47.5%
Ford 8.2% Ford 8.5%
Pontiac 5.4% Pontiac 5.7%
Dodge 4.6% Buick 5.6%
Buick 4.1% Dodge 5.4%
Nissan 3.4% Oldsmobile 3.7%
Toyota 3.4% Chrysler 2.2%
Chrysler 2.9% Saturn 2.2%
Oldsmobile 2.8% Mercury 2.0%
Honda 2.7% Nissan 1.8%
GMC 2.3% Honda 1.8%
Hyundai 1.9% Toyota 1.5%
Source: Power Information Network (PIN), a division of J.D. Power and Associates (January-March 2007 and 2008)

http://news.windingroad.com/earnings...foreign-makes/