Quote:
Originally Posted by Dragoneye
I have my ideas...as we all do...but I'm comfortable knowing I'm probably wrong, that there are things I haven't considered because I don't know about them... and that there are people in the upper floors of the Renaissance Center that have been doing this stuff far longer than I have...  |
See the textcast from Edmunds I just posted in another thread for thoughts on the insularity and closed thinking at the Renaissance center.
Now I offer this: Volkwagen got their flagship by rebadging Audi's flagship. It worked in Europe but failed miserably in the U.S. market. And that is taking a superior platform and giving it to an inferior badge. GM is attempting to do the opposite here, by rebadging the next Impala, the flagship of the relatively inferior Chevrolet badge and making it the flagship of the superior Cadillac badge. Now I will gladly assume the next Impala, even in FWD/AWD configuration, will be just as fine a flagship for Chevrolet as the new Taurus is for Ford. However, the MKS proves that taking such a car and trying to pass it off with little more than a luxury badge for thousands more will fail, both as a product and in promoting the brand. Lincoln is not a serious tier 1 luxury brand. Neither now is Cadillac.