C7 at auto shows
I'm wondering why the C7 isn't going to be displayed at the Atlanta Auto Show, where it could be seen by many thousands of potential buyers. Instead, GM decides to show the C7 to a handful of people at an Amelia Island event a few hundred miles away. It was an exclusive showing for an exclusive group. Is that the new marketing strategy for the Heartbeat of America? Hobnob with the millionaires who don't buy Chevrolets. All along, I thought it was the hard-working everyday man and woman (whose tax dollars help bail out a troubled car company) who deserved the special handling. Instead, we "thousand-aires" have to travel to the far ends of the continent to see the car, or wait nearly half a year to get our first glimpse of the iconic American sports car. Is Chevrolet's marketing strategy intended to build anticipation or increase our angst?
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