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I'm 29. I grew up around cars. I lusted after aggressive looking high powered exotics. I had posters of Lamborghinis and Ferraris on my walls as a kid. I'm not in the minority of people my age. However the ones that are 25 and younger have been conditioned to view autombiles as appliances. My cousin is a prime example of this. He is 23 years old. His major concern for a car is that it's cheap on gas, reliable, and has an ipod hookup. If it looks half way decent it's a plus but not necessary. The young crowd GM thinks they are trying to target are the ones who grew up on fast and furious movies. Thinking honda civics were cool and fast. But that group has started to grow up as well. They've graduated to Infinitis and Audis. Their idea of the cool and fast isn't what this corvette is. They do want smoother more mundane looking cars.
My opinion for what it's worth. Car makers need to stop doing this "targeting demographic marketing". They need to concentrate on building the best car they can and let consumers decide where it falls in the segment. If you build a great car, people will buy it. Period.
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