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I think the Automobile industry gave up on cheap, new vehicles. It's becoming less and less cost/effective to attempt to put an affordable car on the road. Have to do R&D... to find cheap parts... that meet the ever toughening mandates. And in the end, it still may not sell (because it's cheap).
So... the automotive industry has taken on what I like to call the "Escalade approach". Just look at how much profit Cadillac has pulled in with the Escalade; pretty sure it's what kept Cadillac alive. The industry knows the high dollar, high profit vehicles will sell... they are built to sell. So why not go for the sure thing, instead of the gamble.
Lastly, this is just looking at New Cars. Used Cars are much more expensive than they used to be, as well. Yeah, if you look hard enough you may find something dirt cheap... but there is a reason dealers are buying back Used Cars for premium these days.
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