Quote:
Originally Posted by Stew
If they didn't, there would be no Jeep. Look at GM and Ford, both the traverse (trailblazer replacement) and Explorer are now car based, the equinox has replaced the plucky little tracker. CAFE is a total biotch and if they have to do this to keep the Wrangler and Grand Cherokee on the market as is, so be it.
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I am just as irked about the Explorer turning into a glorified mini-van. At least with the trailblazer, they didn't try to recycle the name. It's worse for Jeep, though. That brand has a 70 year history behind it that is being sold short. Explorer and trailblazer were only around for about 20 and 10 years respectively, and those were just individual model names, not an entire brand.
I don't see why they need to do this to the Jeep brand to keep it alive. Why can't the Grand Cherokee and Wrangler survive on their own? How does the existence of a badge engineered Dart as a Jeep, which shares nothing but name alone with those vehicles make them more viable as individual models?
CAFE applies to all of Chrysler in general, not individual brands. So why not sell the Dart as just a Dodge instead of diluting Jeep with it and forcing Chrysler's individual brands to compete against each other? I know all companies badge engineer, but this is one of the worst forms of it. If they want another brand to badge engineer with that badly, why not make a Chrysler version of these FWD Dodges...(actually Fiats).
Quote:
Originally Posted by Stew
but it should NOT be called a Cherokee.
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It should be called the Compliance....or the Surrender.
