Guys, you don't get it.
Zetsche basically said the SAME thing Lutz said without making it sound like a doomsday prophecy (which I must say Lutz is quite good at), he basically said the consumer will receive a return on their more expensive investment in the price of the car being higher than what it is today, not just saying, "well yeh, it's really gonna blow for the customer because they can only expect to pay more for cars in the future because of the greater cost of developing and implementing fuel saving technologies into cars". You can't give customers half the picture, you have to give them the big picture.
