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To think GM pays big bucks to have someone come up with the names and then market them. My personal favorite was when GMC and Chevy both had Suburbans as their biggest SUV's.
GMC wanted to differentiate themselves when they started that tagline "We are Professional Grade" which they have miraculously maintained for over a decade now. That is when they started calling it the "Yukon XL".............ugh.
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