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Originally Posted by TongnarSS
wouldn't it make more scene to spend those dollars on R&D then advertising? with the cost of advertising these days i cant believe it when i see this ridiculous commercials that are costing millions of dollars, then these company's are asking for more bail out money, that really grinds my gears! although i feel airlines are the worst offenders of this...
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Not really. Lexus has Plenty of money for both and getting the word out "advertising" sells cars. Also if you have any idea currently advertising is relatively inexpensive these days. I am a 6 time Camaro owner and current Lexus IS owner. Lexus has their R&D done!