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Maybe large difference in price between regular and premium is so that the proceeds average out? Most people use regular, so keep that lower than you usually would to appease the majority. The people who are required to use premium will do so because they have no other choice, so raise the price on that to make up for cheaper regular because its not an option for the consumer?
Gas station makes out the same, the average person is happy and keeps coming back, the premium users have no choice either way, so they come back too.
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