Chevrolet Corvette Stingray C7 Forum - View Single Post - Attn: Fbodfather- Will GM save the Pontiac G8 for the U.S. market via rebadge?

stovt001 · 06-17-2009, 05:46 PM

http://www.edmunds.com/insideline/do...ticleId=150728

To summarize: The G8 will not live on because Obama crony Henderson "doesn't like badge engineering". He is, however, perfectly happy to slap a new badge on an Equinox, call it Terrain, split marketing dollars in half so neither is properly marketed, and have the two cannibalize sales from each other while everyone else looks on and laughs. That's perfectly OK, but moving a fantastic, critically praised product from a dead brand to a surviving brand where it will have no internal competition and minimal external competition is not good badge engineering? With a thought process like that, GM has pretty much put themselves off my radar, except for the Camaro. It isn't just this one decision. It is a pattern of killing great cars and rebadging flops to spread the mediocrity.

06-17-2009, 05:46 PM	#117
stovt001 Drives: 2006 Cobalt, 2004 Taurus wagon Join Date: Oct 2007 Location: California Posts: 3,810	http://www.edmunds.com/insideline/do...ticleId=150728 To summarize: The G8 will not live on because Obama crony Henderson "doesn't like badge engineering". He is, however, perfectly happy to slap a new badge on an Equinox, call it Terrain, split marketing dollars in half so neither is properly marketed, and have the two cannibalize sales from each other while everyone else looks on and laughs. That's perfectly OK, but moving a fantastic, critically praised product from a dead brand to a surviving brand where it will have no internal competition and minimal external competition is not good badge engineering? With a thought process like that, GM has pretty much put themselves off my radar, except for the Camaro. It isn't just this one decision. It is a pattern of killing great cars and rebadging flops to spread the mediocrity. __________________ "It's kind of fun to do the impossible" - Walt Disney There's a great big beautiful tomorrow shining at the end of every day There's a great big beautiful tomorrow Just a dream away