Quote:
Originally Posted by Hylton
Let's assume that GMC went away. What is the percentage of GMC owners (myself included) that you believe will NOT buy a Chevrolet product that's in the same market segment? Assuming the same retention rates of course....
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Depends. A good number would probably have no problem switching to Chevrolet. But you do run the risk that many may go to other brands, a la the Oldsmobile experiment in the early 2000s.
GM seems to have mostly gotten away with it for Pontiac, but loyalty in the truck market is pretty high. It comes down to this: How many are loyal to GM compared to how many are loyal to an individual brand?