Quote:
Originally Posted by FenwickHockey65
I've expanded on that a billion times as well.
The trucks share underpinnings and powertrains. All you need to do is make some slight exterior changes between the two and create different packaging and options. Position one brand slightly upmarket of the other and voila, profit by the boatloads.
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Let's assume that GMC went away. What is the percentage of GMC owners (myself included) that you believe will
NOT buy a Chevrolet product that's in the same market segment? Assuming the same retention rates of course....