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GM was in trouble. In a desperate search for assistance, GM sought government aid to continue operations. Congress decided that GM could survive if it ousted its CEO, reduced its brands, and produced more desirable products under government supervision. This all happened in 1910.
Durant, GM's founder and ousted CEO, furiously worked to form Chevrolet. His efforts earned him great success. His Chevrolet brand earned him enough to buy back his previous brands. He reorganized GM under his own leadership again. Chevrolet was Durant's second ticket to success.
Chevy's success made it Durant's favorite brand. The brand was based upon the idea of being everyone's car. It represented part of the American dream of owning a car because it was both attainable and desirable. It performed at the track with great success with the help of racecar engineers. That turned Chevrolet into a brand full of fun cars to drive.
To this day, performance and the idea of attainable quality drives Chevrolet's success.
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