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Originally Posted by Dragoneye
That was a true statement, and a valid concern back when the decisions they reference were made...I think there's a context issue here, either at LaNeve's fault, or the publication.
As for diesel itself....the new diesel emissions standards require these engines to be approx. $4000 more expensive than a similarly-powered gas engine...plus...coupled with the traditionally higher price of diesel, and a perceived dirty/noisey characteristic of the engine....not a lot of American consumers favor it.
I still think they should do it. Push hard into the market, and advertise like the devil...it'll catch on eventually, and they'll be the go-to company for it. 
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I couldn't agree more. If GM could make diesel an option for some cars immediately, they could directly compete with some cars already offering that technology. Some people prefer diesel in their vehicles. That is especially true of some friends of mine who are into trucks.
Quote:
Originally Posted by MrIcky
That's an interesting point on the $4000 more per engine. I had heard the same number but I can't remember where. However VW is making a profit on their Jetta TDI and option for option it's only $1800 over the 2.5 5 cylinder (they won't disclose the actual profit, but apparently it's a tidy sum).
I wonder if that 4000 was before they had some systems in place to beat the new requirements?
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I wonder if the difference was included in the price for the gas engine. That would make the diesel seem more lucrative.