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Old 06-08-2009, 12:57 PM   #10
MrIcky

 
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Drives: Dodge Ram Megacab & Cobalt SS
Join Date: Sep 2008
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Quote:
Originally Posted by Dragoneye View Post
That was a true statement, and a valid concern back when the decisions they reference were made...I think there's a context issue here, either at LaNeve's fault, or the publication.

As for diesel itself....the new diesel emissions standards require these engines to be approx. $4000 more expensive than a similarly-powered gas engine...plus...coupled with the traditionally higher price of diesel, and a perceived dirty/noisey characteristic of the engine....not a lot of American consumers favor it.

I still think they should do it. Push hard into the market, and advertise like the devil...it'll catch on eventually, and they'll be the go-to company for it.

That's an interesting point on the $4000 more per engine. I had heard the same number but I can't remember where. However VW is making a profit on their Jetta TDI and option for option it's only $1800 over the 2.5 5 cylinder (they won't disclose the actual profit, but apparently it's a tidy sum).

I wonder if that 4000 was before they had some systems in place to beat the new requirements?
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