Quote:
Originally Posted by shaffe
I think GM absolutely nailed it with the ATS. I can not wait to go look at one. The 3 Series is often regarded as one of the best cars, and GM set out to build a car better than it and the initial reaction from MT was they did. With the exception of the shifter, (which he hated both manuals if you ask me) they said the ATS was better. This is a huge win for GM. You talk to people that like BMWs, and they dont like caddys. Now you build a car that the automotive world is saying is just as good or even better thats saying something.
GM really nailed it with the ATS. cant wait to see a V version
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IMHO Cadillac has an image problem not a performace problem, and this has been true for years. Performance numbers alone aren't going to steal many BMW customers, and the message I'm concerned Cadillac is broadcasting is, "BMW makes such an awesome car that we have to try to out 3 series a 3 series". This implicit focus on how good the BMW 3 series is a double-edge sword for Cadillac. It seems to also tell BMW owners and prospective BMW owners that they already have the car to beat, which is not true at all in my opinion.
Maybe I'm reading way too much into this, but that is the impression I get with all the ATS vs. 3-series talk. Again, I want to know what is compelling about this car vs. the segment not just the 3-series.