Quote:
Originally Posted by CamaroSkooter
So, Chrysler Corp. is bringing back Plymouth, huh? 
This is the business equivalent of Chevrolet creating a Firebird. It just doesn't make fiscal sense. But hey, if they want to throw R&D money away, they are welcome to do so... |
Keep in mind that SRT is now a dedicated division of Chrysler, it is no longer part of Chrysler, Dodge or Jeep, it is it's own "brand"
Chrysler
Dodge
Jeep
Ram
SRT
While it will be sold under the respective nameplates, it is in fact it's own entity, so the vehicles will be called:
SRT Challenger
SRT Viper
SRT 300
SRT Charger
SRT Grand Cherokee
Their own badging and separate marketing. They will not be marketed as an upgraded trim level, but as a brand.
so branding an SRT 'Cuda makes sense from that stand point, it is not a Chrysler or a Plymouth, it is an SRT....