Quote:
Originally Posted by FenwickHockey65
They appeal to different demographics for one. Also, the F-series has been outsold by the GMT-900s numerous times. The GMT-900s are just super old in the tooth by this point.
And the bottom line: Profit. Like I said, GM makes a killing on trucks. So again, not an issue.
GM went from Chevrolet, Saturn, Pontiac, Buick, GMC, Hummer, Saab, and Cadillac to Chevrolet, Buick-GMC, and Cadillac. That's streamlined enough. Considering how the Buick-GMC sales channel has a 40% conquest rate and high ATP, plus Buick's unbridled success in China, there's really no reason for GM to fold it. It practically pays for itself.
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Combined sales the GMT-900 has outsold the F150 but not individual nameplates.
Profit is the name of the game and right now GM is number 1 in size and number 3 in profit (VW is #1 and Ford is #2). How do you change that? Drop GMC and Buick. As stated, there is no real difference between GMC trucks and Chevy truck (as far as I can tell). Whatever differences there might be are minuscule at best. They can certainly be rolled into the Chevy as an option. Buick, take the top sellers and rebadge them. Now not only are you saving money in production but you don't need a separate marketing/advertising team or overpaid executives. Again, this is just my opinion.
