|
They appeal to different demographics for one. Also, the F-series has been outsold by the GMT-900s numerous times. The GMT-900s are just super old in the tooth by this point.
And the bottom line: Profit. Like I said, GM makes a killing on trucks. So again, not an issue.
GM went from Chevrolet, Saturn, Pontiac, Buick, GMC, Hummer, Saab, and Cadillac to Chevrolet, Buick-GMC, and Cadillac. That's streamlined enough. Considering how the Buick-GMC sales channel has a 40% conquest rate and high ATP, plus Buick's unbridled success in China, there's really no reason for GM to fold it. It practically pays for itself.
__________________
2023 GMC Canyon Elevation
2023 Ford Expedition SSV (State-Issued) |