Quote:
Originally Posted by FenwickHockey65
Not in the current market. GM doesn't have room in the lineup for overlap. Before you bring it up, trucks are a different story.
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This^
Back when the cars themselves were different enough with unique engines they could exist. Then came the badge engineering in the late 90s where with the exception of cosmetic differences the cars were the exact same
Camaro/Firebird
Z28/Trans Am
SS/WS6
With the current market, Im still shocked GM has as many brands as they do. Their just isnt enough room for them. I hate to say this, but look at all the successful Japanese companies, how many brands do they have?
Honda/Acura
Toyota/Lexus/Scion
Nissan/Infinity
They have their basic brands, and a luxury brand.
Another way to look at it this way is this, would you rather have a bad ass Camaro thats the best in its class offered by GM bc they put the full budget to it, or if they offered the Camaro and the Trans Am and they were both good but not as good as they could have been because they had to split the budget up