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It will sell in limited quantities. It is pretty darn niche. But, GM has to do little more than slap new front body panels on the Holden Ute and ship it over, so the cost and risk are rather low. If it fails, it is a small drop in the bucket. If it succeeds, then it will just serve as a low volume car that the dealers can sell at maybe a lighter larger margin. They're happy, and the customers who really want a car like this are happy. It is not going to change the auto industry or GM's fortunes, but it is a good, safe business move.
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